There will also be attention to good and less good examples of media appearances from the past and extensive practice will be done on radio, newspaper, and TV interviews. We work on your story during the training and think along about strong quotes that can be used in the media. The interviews that are practiced will of course receive comprehensive feedback and can be reviewed. There is also the possibility that just before a media appearance, we briefly go over what we have practiced to dot the i's.
For who?
For professionals who need to be visible on behalf of their organization, such as:
Spokespersons, executives, and policy advisors.
Project leaders, strategists, or experts who speak about their work.
Anyone who deals with media attention or appearances.
Whether it's an interview, press question, or presentation – this training helps you to be prepared and credible.
What are you learning?
Well prepared for a media contact that you can approach with confidence and convey your message effectively.
Our philosophy
Media is not a normal conversation, but it should feel like a real conversation.
We don't teach you scripted sentences, but help you take charge of content, tone, and timing. You will learn how to speak with calm and focus, without losing your authenticity. We practice with concrete situations: from friendly phone interviews to critical camera crews at the door.
We cover, among other things:
How media works and what journalists want from you.
The power of framing, timing, and repetition.
Dealing with pressure, framing, or “hijacked” interviews.
Preparing and delivering your core message – in your own way.
Content of the training
€1.750,- exluding VAT
Available data:
Questions or tailored work?
Would you like to organize this training in-company or first discuss if it fits your work? Please contact us at nstitute@nfluence.nl or call 070 22 11 981.