Maarten van Rossum

Head of Strategy

Specialized in

Establishing effective dialogues with society

Creating and communicating inviting and winning stories

Strategising and executing complex negotiations in both the private and public sectors

Guidance on influencing processes

Creating stakeholder engagement strategies based on creating shared value

Strategic Network Engineering


Maarten has a background in Dutch and International Law. For the first 17 years of his career, he worked in the public sector: first as a diplomat stationed in locations such as Brussels, Washington D.C. and Afghanistan and later as senior counsel to the Prime Minister of the Netherlands. After moving to the private sector as Global Director of Public Affairs for HEINEKEN Company, he is now Head of Strategy at &FLUENCE. Together with Tim Masselink, he wrote the book "Top Negotiators". He is vice-president of the jury of the National Negotiation Award and is visiting lecturer at the MBA programme of the Tuck School of Business at Dartmouth College in Hanover, New Hampshire.


" Only through dialogue, deep understanding and the willingness to truly listen, we can tackle the big challenges we are faced with today "