In a recent episode of the Het Performer Spreekuur podcast, Tim Masselink and Maarten van Rossum discussed the art of negotiation, with a special focus on the cultural sector. Hosted by Oren Schrijver, they shared insights, anecdotes, and practical tips that performers can use when entering negotiations.

In the cultural world, people often give in too quickly. Creators just want to perform — but that eagerness can lead to concessions that lower industry standards. What you ask for this year sets the bar for what you can ask next year. So think strategically: does this project support your growth and visibility, or are you unnecessarily undervaluing yourself?

The golden tip? “Be the director, not the actor". Come prepared, don’t let yourself be pressured, and stay aware of the context in which you're negotiating. Especially in a small sector — or a small country — you’re bound to cross paths again.

Curious to hear the full episode? Listen here!